A project to design a new job application platform with a swipe matching system, featuring creative color palettes and a simple, user-friendly interface, based on extensive user research and participatory design workshops.
UI/UX + Product Design
Artz project
8 weeks, August - October 2023
Figma, Illustrator, Fluid UI
The design project for Artz involved developing a concept where users can be both employers seeking candidates and as job seekers. By conducting research through a participatory design process to understand employers' needs and the job application process for job seekers, I designed a mobile application with a swipe-right or left matching system for both parties.
The process began with a contextual inquiry involving three designers who demonstrated how they search for jobs and one employer who explained the process of finding suitable candidates for a job ad. Through a participatory workshop with potential users, I identified pain points and time-consuming workflows and brainstormed ideas on how to simplify the process.
Key findings for employers included the high volume of applications, where most candidates were not qualified or located in the right area for the job. Employers also desired an easier system to filter out job applications and candidates. Job seekers expressed a preference for displaying both their resume and portfolio on the same page without needing to link to their own webpage
The first clickable prototype was a fixed-path prototype created in Fluid UI. This approach allowed me as a designer to test the interaction experience within a defined scope. During user testing, participants guided me through their observations, highlighting what made sense and what didn’t from their perspective.
Fluid UI, as a prototyping tool, offers a limited set of features for creating interactive designs, with restrictions on interactions like clicks, drags, and timers. These constraints make it a practical choice for developing straightforward fixed-path prototypes for user interaction.
Using sketches and wireframing, I developed clickable prototypes in different fidelities. The mobile application design draws inspiration from digital designs aimed at artistic designers and was created using Adobe Illustrator and Figma, resulting in a clickable prototype.
The project included sketching various interfaces, which were then tested with users to ensure they met the intended purpose. These interfaces were implemented into a clickable role prototype to validate the concept's effectiveness for the target users. During the usability testing of low-fidelity prototypes, my goal as a designer was to filter out design elements like color, shades, forms, text, images, etc., which led to more constructive feedback on the concept and less focus on design.
Subsequently, a "look & feel" prototype was developed to assess usability and the overall user experience.
The end results of this project, highlights my ability to conduct user research, conceptualize user-centered designs, and create interactive prototypes to validate and refine design solutions.
